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Among the five most prevalent hotel ownership options internationally, franchise, lease, and licensing models are gaining traction in India, outpacing the category of owned hotels.
The organized hotel sector in India is generally concentrated in urban and affluent cities, while the Indian consumer internet market is largely concentrated in rural areas. As a result, the majority of internet hotel bookings are made by inhabitants of Tier 1 and Tier 2 cities.
The operating margin for cheap and mid-category hotels in India is between 18-25 percent, which could be much lower given the severe discounting by online hotel aggregators, and hence the industry will always require a large inventory and occupancy rates of more than 60%.
The tourism industry, which has taken a severe but unexpected hit, is banking on this spike in staycations to help it recover. Staycation packages are being developed by an increasing number of luxury hotels, resorts, homestays, and other players to entice potential customers.
When guests are looking for information about a hotel, they turn to the internet as their first stop. Because the information is readily available at all times, it is critical that it be presented in an appealing manner and handled effectively to maximize its effectiveness. In addition, a website serves as the primary medium for communicating with visitors.
Over 60% of bookings in the organized sector are made online, barely two days in advance. Let Inventif Web help clear your website design and development worries with our team whose experience will help you reach all those waiting for a change!