In today's fast-changing digital world of 2025, companies require strategies that provide measurable, instant, and scalable results. Among the host of digital marketing tools, Pay-Per-Click (PPC) advertising is one that stands out as a game-changer. If you are a startup that needs to be visible or an existing company that needs to grow, PPC ads…

What is PPC or pay-per-click? And why is PPC important for your business? Before we delve deeper into that, let us understand the importance of PPC and how PPC plays a role in marketing or digital marketing. There are two ways through digital marketing that we can get our products in the view of our…